Blockchain technology and cryptocurrencies have the potential to alter the way we pay for products and services. Already they’re changing attitudes about currencies. For centuries, society has known currencies tied to central banks run by a few people whom we expected to make the right decisions on our behalf.

We saw currencies as reflections of national strength and security. The companies and networks of talented developers creating blockchain projects are challenging a system with roots dating back more than two millennia. Their work is dynamic and exciting because, despite some early successes and headline-making valuations on the new cryptocurrency exchanges, it has the potential to change the way we track our identities and our economic value.

ThirtyK is the brainchild of two early blockchain advocates. They saw the technology’s potential to reshape commerce and internet identities and wanted to thoughtfully cover the emerging industry’s people, organizations and events. The name has some whimsey: It reflects an amount that they hoped to earn on an early cryptocurrency investment.

ThirtyK’s aim is to look beyond the dramatic currency fluctuations that have generated headlines. Its team of veteran reporters hope to find great stories that are informative, and entertaining, and that generate deeper discussions about the important work afoot.

We welcome our readers’ feedback. We hope to meet as many people as possible from the passionate blockchain community.

We are entertaining a new world of commerce. Welcome to the new world.

James Peter Rubin

James Rubin
James Rubin has covered a range of business topics for such publications as the Economist Intelligence Unit, Forbes Insights and Adweek. His papers have been presented at World Economic Forum events. He was an associate editor at TheStreet and is the author of the "Urban Cyclist's Survival Guide."