Cyptocurrency wallet service Blockchain said Tuesday it hired a former Goldman Sachs executive to direct the firm’s investment strategy and heighten its institutional presence.

Breanne Madigan, formerly Goldman’s Head of Institutional Wealth Services — a unit with $1.49 trillion under management — will be Blockchain’s head of Institutional Sales and Strategy. Blockchain is likely targeting institutions as a source of stable, substantial investment, reports CoinDesk. In the statement, CEO and Co-Founder Peter Smith said the company plans to triple its headcount this year after seeing record growth last year. Read more here.