NBCUniversal Europe, French ad company Havas and the Netherlands’ Endemol Shine will discuss blockchain technology at the IBC2018 media, entertainment and technology conference planned for September, a news release said.
IBC is a major industry conference scheduled for Sept. 13 to 18 in Amsterdam with more than 57,000 attendees expected to attend.
“The media landscape is evolving at an unprecedented rate, with new platforms, technologies and even new realities at our disposal that offer greater opportunities for content innovation and audience engagement,” said IBC CEO Michael Crimp.
At an IBC2018 event called “Cutting-Edge Tech Innovators,” industry experts will discuss the ways artificial intelligence, virtual reality and blockchain will change the future of media, according to the release. Read more here.