Craving a double scoop of Cherry Garcia but fear you’ll leave a heavy carbon footprint by giving in? Fear not.
According to Forbes, Ben & Jerry’s is in a pilot program to use blockchain to calculate environmental impacts on an individual level at its Scoop Shop in London’s Soho area. Think of it as carbon credits on a cone.
“When you pay at the checkout the ice cream brand will pay a penny to counterbalance the carbon in your cone, and the cashier will even ask if you’d like to donate another penny to double the impact,” according to Forbes. Read more here.