This week’s agenda includes a large blockchain conference in Tokyo, the public sale of tokens for a digital piggy bank for kids and a London gathering focused on the disruptive power of technology on customer relationships.

TokenSky Touches Down in Tokyo

Experts will gather in Tokyo this week to discuss the opportunities and challenges presented by blockchain technology.

The two-day TokenSky Tokyo 2018 conference is organized by the TokenSky Organizing Committee, online game publisher Asobimo and the Chinese Software Developer Network. More than 5,000 people are expected to attend, and there will be more than 150 speakers, including Nedrick, marketing director of Etheremon; blogger and dapps gamer Kiyosui; and Eva Foo, founder and CEO of Scry.

TokenSky held a similar conference in Seoul, South Korea on March 14-15. Read more here.

Come Get Tokens for Your Kids’ Digital Piggy Banks

Pigzbe, a combination game and digital piggy bank for children, plans to launch the public sale of its wollo (WLO) tokens on Wednesday.

The Swiss company is led by Filippo Yacob, the award-winning inventor of Cubetto, a Montessori-inspired wooden robot that teaches software coding basics to young children.

With Pigzbe’s wallet app, children play a game that teaches them about finance. They’re rewarded with wollo tokens. Parents can also transfer wollo to children as allowance or gifts. The company says it is developing a payment card that will allow children and their parents to spend wollo in multiple currencies.

During the public sale, which will end July 18, Pigzbe will charge 12 cents for each wollo. The minimum purchase amount is 1,000 tokens, which will cost $120. Pigzbe plans to issue a total of 175 million tokens in its initial coin offering, and the total eventual supply is not expected to exceed 675 million. Read more here.

London Conference on Technology’s Impact on Customer Relationships

The TechNova: Connected Customer 2018 conference will look at how new technologies, including blockchain, artificial intelligence and the internet of things, will change marketing and companies’ relationships with customers.

The two-day London event kicks off Tuesday and will feature more than 250 attendees and more than 60 speakers. Read more here.

Last Week’s Top News
Apple Co-Founder Wozniak Spies a Blockchain Bubble
Steve Wozniak, the co-founder of Apple, likes bitcoin (BTC), but he’s not so crazy about the blockchain technology underpinning it.

Speaking at last week’s NEX technology conference in New York, Wozniak said he saw some disturbing similarities between the dot-com bubble and the hype surrounding blockchain. Read more here.

Facebook Reverses Course, Will Allow Some Crypto Ads

Facebook announced last week it will reverse its ban and now allow some pre-approved advertisers, such as cryptocurrency exchanges, to promote their services.

The social media giant had banned all crypto ads back in January, when bitcoin’s price was surging, to prevent the promotion of “financial products and services frequently associated with misleading or deceptive promotional practices,” Recode said. Advertisers that make it through Facebook’s application process can now promote crypto products, but not binary options and ICOs. These are still banned. Read more here.

Andreessen Horowitz Raises $300 Million for Crypto Fund

Chris Dixon, general partner at Andreessen Horowitz, told CNBC last week the firm has raised $300 million for its first fund dedicated to crypto companies.

Over the next two or three years, investments will run the gamut from early-stage coins and tokens to well-developed networks such bitcoin and Ethereum, and will hold those investments for up to 10 years. Read more here.

Michelle Rama-Poccia
Michelle Rama-Poccia has written financial news since 2001, covering everything from Latin American debt capital markets to the U.S. credit crisis. She began her career on the enterprise desk at Dow Jones Newswires, and was an editor and producer for Thomson Reuters before her stint as Fast Money, Strategy Session and Options Action producer at CNBC. Most recently, Michelle has worked as a contributing editor for TheStreet.com.