Ad fraud is a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them such as fake traffic, fake leads or misrepresented and ineffective ad placement.
It is a $19 billion problem.
That’s why Verasity, a video platform using blockchain technology, has partnered with Truth, a global media planning and buying service for advertisers. According to its announcement, Verasity’s proprietary, patent-pending, Proof-of-View technology will prevent fake video views, eradicate bot interference and reduce fraudulent activity across its video platform.
“Working with Truth, we’re going to provide advertisers with a far greater return on investment. Blockchain technology is already proving to be a total game changer for the way advertising is bought and sold across digital platforms,” said David Orman, Verasity co-founder. Read more here.