Will McDonough, who helped make sure New England Patriots quarterback Tom Brady earned millions of dollars in endorsements as he ascended the pro football hierarchy, has moved into the world of blockchain.

McDonough, 38, is now the CEO of startup iCash, which focuses on smart contracts and is raising money through an initial coin offering.

“He’s acutely aware of where he is, that he’s out on a frontier and he’s aware that this could be a huge success,” another of his former bosses, ex-Goldman Sachs president Gary Cohn, told CNBC.

iCash has attracted investments from the 1Confirmation Fund backed by Peter Thiel, Marc Andresssen and Mark Cuban. Goldman Sachs alumnus Matthew Goetz’s crypto hedge fund BlockTower is also an investor. Connections do help. Read more here.

ThirtyK Staff
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