Albert Heijn, Holland’s largest supermarket chain, wants to use  blockchain technology to give customers the juicy details of their morning OJ.

International Supermarket News reported the new blockchain system will be launched with the chain’s orange juice supplier, Refresco. The idea is to allow customers to scan a QR code on the orange juice carton that will trace the end-to-end route of its production.

And for people who like their juice “green,” the system will reportedly store data on the quality and sustainability ratings held by various produce growers as well as information about the oranges, reportedly including their harvesting period and sweetness intensity.

ThirtyK Staff
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