Google is reversing part of its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the U.S. and Japan. The new policy starts in October.

Like Facebook, which reversed a similar ban at the end of June, Google restricted ads with the intention of protecting consumers. Google’s ban, which it put in place in June, included initial coin offerings, wallets and trading advice, and those are still prohibited.

Google’s updated policy applies to advertisers all over the world, though the ads can only run in the U.S. and Japan and interested parties will need to apply for certification to serve ads in each country individually, according to CNBC.

The search engine’s parent company, Alphabet, makes roughly 86 percent of its total revenue from advertising, so every cyber bit helps. Read more here.

 

ThirtyK Staff
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