Toyota is going places with blockchain. The Japanese vehicle maker has been working with blockchain advertising analytics company Lucidity and international ad firm Saatchi & Saatchi on its blockchain-powered ad campaign.
According to The Block, using blockchain allows Toyota to improve its ad performance while cutting wasteful spending and fraud. For instance, Lucidity’s platform was able to identify data discrepancies caused by suspicious activities such as domain spoofing and bot traffic. Read more here.