Coinbase is now going to bat for the basic attention token (BAT) in a much bigger way.

In a blog post Thursday, the U.S. cryptocurrency exchange said it has added BAT to all its retail platforms. Thus, Coinbase customers will be able to buy, sell, send, receive and store BAT at coinbase.com or on its Android and iOS apps.

The San Francisco-based digital exchange already offers those options for bitcoin (BTC), bitcoin cash (BTC), ether (ETH), ethereum classic (ETC), litecoin (LTC), 0x (ZRX) and Circle’s dollar-backed stablecoin (USDC).

The announcement comes less than a week after Coinbase opened its professional trading platform, Coinbase Pro, to BAT trading. The company restated Thursday that BAT would be available “in most jurisdictions, although initially not in New York.”

In response to users concerns, Coinbase has added informational pages about cryptocurrencies, including BAT, to its website. It has also created a more streamlined process for listing currencies to make it easier for someone to purchase them.

The BAT token is part of a decentralized, open-source blockchain-based digital advertising platform. The system rewards publishers of online advertising and the viewers of ads for certain activities.

ThirtyK Staff
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